Still viewed by some as the new kid on the block, Instagram has been around for nearly 6 years and has over 400 million active users. If you still think it is a kids thing for sharing images then you really need to think again. This article from Entrepreneur is great as it gives you all you need to know to make an informed choice on how to include it in your Inbound strategy going forward.
In addition to the organic possibilities, Instagram recently introduced its self-serve advertising platform, yet many businesses still haven’t given it a chance. Instagram can be a potential gold mine for your business. Not only do 40 percent of consumers respond better to visual information than plain text, but Instagram’s ad platform allows you to use Facebook’s extensive targeting options.