Understanding how software comes as a result of hardware developments is key to understanding where the future big digital shifts will succeed. Those who win big will be commanding billions of followers not just millions, this comment piece explains the waves in hardware and software that have got us to where we are now and muses on what may come next.
Snapchat is at a crossroads where it can focus on its current base of users under the age of 30, which will get the company in the 200-million-user range, but not much more. To get beyond that number, Snapchat will need to adapt its service to appeal to a larger demographic. From the outside looking in, it seems that Snapchat is attempting to do this right now. However, there is a risk this will come at the expense of its current users.