A great article on how Facebook is managing to avoid the ad blockers to protect its revenue, the big tech giants have very deep technology pockets and a culture of research & development which puts them at significant advantage over other media sources.
Not only does old world media lack the tech chops to beat the blockers, their fragile finances make it hard to turn away ad dollars in the name of user experience. Google and Facebook’s resources dwarf the legacy publishers. But even when looked at on a proportional basis, old media’s investment in its own future is anemic. Last year, Google spent 16.4% of revenue on R&D, according to Bloomberg data, and Facebook almost a quarter. At Daily Mail & General Trust, owner of one of the most popular news sites, it was 3.6%.