Further evidence that consumers find ads disruptive. I love this articles likening some companies online ad strategies as being like "fast food". As simpler, easier technology is made available to allow blocking the rise of the blocker will keep growing.
Smart marketers have already embraced Inbound Marketing methodologies whose key mantra is "Help don't harass".
The art of getting the right information in front of the right person at the right time is the only true way to go.
Quite simply, the more ads put in front of consumers, particularly the hefty ones, the more likely they're going to use an adblocker. Ad weight should have always been a concern of marketers, but as more consumers are downloading adblockers, it is now a critical quality when selecting ad technology. The majority of people that block ads do so because they feel that advertising is interruptive (74%), annoying (55%) and that ads slow down their web browsing (54%).