I read this article with great interest, like most agency owners you are always curious to see how other agencies do their work, are we doing the same? can we learn anything from them? And if I'm really honest I always want to see if I have any reason to be just a tiny bit smug. What I read here was interesting and therefore worth a share as it outlines very nicely why 12 month campaigns are still so important, the importance of sprints and longer reporting cycles and explains what and how we and this agency set out campaign schedules.