If you are like most marketeers focusing on the plans for next year, understanding what the IOT trends are will be a big help. This article focuses on the big areas that if you aren't already considering, you should investigate further.
A combination of increasing sophistication in the data capture capacity of wearable technology along with customers expectations to find answers to their need online (the increase in Google search terms which start with the words "How, what and where" has grown exponentially over the last 12 months) means that you have the power to put your solutions, products, services or brands in front of the right people at the right time.
Automating some of your activity with smart strategy behind it and getting far closer to your IT department are probably the biggest things you need to take on board in your plans.
Real-time data collection will become a priority in 2017. Consumers want answers to everything and access to everything right now, not later. This means that companies must be able to obtain and analyze data in real-time to react appropriately. Companies can, however, create the base for advertisements, product releases, and web content ahead of time so that only a few minor adjustments are required to release or schedule publishing of new content/marketing ads.