You've heard of TOFU, MOFU & BOFU but are not quite sure what they are....then this article nicely explains each of these core areas of your sales funnel.  

Having the right content in the right place at the right time for your prospects when they are in your  sales funnel is critical when planning an Inbound Marketing Campaign.  

Knowing which tactics and channels work at each key stage is essential to ensure you 'help not harass' your prospects and provide a nurtured approach to lead generation.