You've heard of TOFU, MOFU & BOFU but are not quite sure what they are....then this article nicely explains each of these core areas of your sales funnel.
Having the right content in the right place at the right time for your prospects when they are in your sales funnel is critical when planning an Inbound Marketing Campaign.
Knowing which tactics and channels work at each key stage is essential to ensure you 'help not harass' your prospects and provide a nurtured approach to lead generation.
While the idea of a sales funnel isn’t new, the way we approach the funnel has changed significantly over the years. With today’s savvy buyer, it’s our responsibility, as sales and marketing professionals, to educate and provide relevant information at each step of the buyer’s journey. And once your buyer enters the sales funnel—the buying process that will bring him or her from lead to customer—it’s critically important to qualify and nurture him or her along the way. Let’s break down the sales funnel. While the details of the funnel can (and should) be different for every organization, this basic framework will lay the foundation for marketing and sales success within your organization.