Infographics are one of the most effective ways to get a complex message out quickly and simply. We all know the old adage that a picture speaks a thousand words but we've also all been subjected to complicated, apparently meaningless infographics.
If you aren't currently including visual content into your marketing plan for next year, here are 3 powerful stats from Hubspot that will convince you otherwise:
1) Researchers found that colored visuals increase people's willingness to read a piece of content by 80%.
2) When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
3) Content with relevant images gets 94% more views than content without relevant images
Story telling is an art form that comes naturally to some and not so naturally to others, if you fall into this latter camp and know you have some fantastic information that if only you could visualise would create great sharable content you'd be onto a winner, then this article is for you.
Our brains are wired to respond to pictures and visual cues – in fact, the average brain processes visual data 60,000 times faster than text. And marketing trends have reflected this over the years: we’re still developing text-based content, but marketers are ever more concerned with putting out visually stimulating content that engages more deeply with an audience.