If you are like many and already thinking of next years detailed marketing plans and are considering visual content, then you really need to read these 37 key stats about the importance of visual content.
Some of the figures won't surprise you, but some of them I guarantee you will be astounded by and hopefully encouraged to start planning your visual content, whether it be infographics,photography or video ( sneak peak at stat number 12).......using the word 'video' in an email subject line boosts open rates by 19%, click through rates by 65% and reduces unsubscribes by 26%).
This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers. To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales.