When I think of National Geographic, I generally think first of amazing photographs and secondly of doctors waiting rooms - I certainly don't automatically think Snapchat. But they have been quick to understand how the Snapchat audience can engage with their brand and have run with it to great success.
They have highlighted the key tips to gaining traction on this social platform and I'm sure there is something we can all learn from it.
“Our Snapchat audience wants things that are fun and exciting, a hit of inspiration and fun facts. On every platform our consumers want something different,” she added.