In a world of convenience, grocery shopping can be time-consuming and often frustrating, having to deal with queues and checkouts. To aid the consumer, retailers, banks and credit card companies constantly develop new ideas and innovations with the aim of making transactions faster and easier.
The rise of contactless payments and supermarket self service tills have shoppers speeding through checkouts at a much faster pace than, say, 5 years ago. The downside with today's tech is that it's just never fast enough and what was quick last year just doesn't cut it anymore. So what's the next logical step?
Let me introduce you to Amazon Go (no relation to Pokémon Go), the new concept shopping experience from the retail giant. To enter the new Seattle-based store you simply swipe your Amazon Go smartphone app over the turnstile, walk in and begin your shopping experience..
Inside you’ll find no tills or checkouts but what you will find is some very smart tech indeed which allows you to just simply pick up and pack items without scanning anything. For Amazon to work out what you have bought during your trip various cutting-edge technologies are utilised such as computer vision, sensor fusion, and deep learning, all meaning you can skip the checkout completely and simply walk out with your goods.
On the face of it this all sounds very strange and I’m sure it will take getting used to if it does eventually roll out to the UK in the future, but if it goes in anyway towards speeding up queuing and getting rid of the “unexpected item in the bagging area” message then I can't wait for it to hit these shores.
A final thought on the financial aspect of things comes from a Reddit user by the name of ‘GonnaGetSomeHop-Ons’ which sums it up very nicely:
“It's worth unimaginable amounts of money to make shopping and the feeling of spending money as separate as possible. Spending cash hurts. Putting it on a credit card hurts a little less. One-click checkout? Barely give the spend a second thought. Let some computer add it up and you get a receipt that you probably never look at? This is the next logical step for Amazon.”
Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)