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Alex Guest

Head of Training & Insights at Prodo Digital

Chester, United Kingdom

About Me

Head of Training & Insights at Prodo Digital: UX specialist, data analyst, and optimiser of conversions.

Google AdWords & Bing Ads accredited. Google Analytics Individual Qualification holder. Listed in the Top 10 Most Influential People in UK PPC: http://www.adthena.com/ppc-influencers

Immersed in eye tracking, testing, usability studies, attribution & data modelling.

Alex Guest's Passles

Prodo Digital


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Digital Ad Fraud Isn't Going Away: In Fact, It's Getting Worse

The IAB estimates that $8.2 billion is now lost to digital advert fraud each year, so it’s not surprising that ad fraud has been flagged...

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China's got a messaging app that's worth more than Alibaba

China's got a messaging app that's worth more than Alibaba, its largest ecommerce operation.

In addition to chat and social interactions...

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Facebook Ads: coming to a TV near you soon

In the UK, television still gets the big bucks when it comes to advertisers' budgets and TV advertising revenue in the UK totalled £5.27...

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